The
MM2M© Program
The
major goals of MM2M© are summed up in our promo
line: Advocate, Educate, Motivate, Communicate, Legislate ... (before
it’s too late).
Few
would argue that manufacturing in Michigan is under siege. Now more
than ever it is time for our region’s business community to
unite in being heard — loud and clear — in support of
policies and positions which can make a meaningful contribution
to improving the competitive environment for manufacturers.
At
its heart, MM2M© is providing a vehicle for manufacturers
and their supporters to effectively communicate both the largely-unknown
contributions manufacturing firms have and are making to our communities
and to the state, as well as identify and discuss the myriad challenges
they are facing in order to remain competitive in today’s
global marketplace.
Lawmakers
and governing officials at the local, state and national levels
must first thoroughly understand and appreciate both the contributions
and challenges of today’s manufacturers in order to make meaningful
improvements to the existing conditions. From zoning to health care
costs, from permitting processes to product liability, from taxes
to skills training, from trade barriers to intellectual property
— the issues are many, they are complex, and reforms are hard-fought
and slow to come. None of this should deter the business community
from pressing the case for immediate measures to give our manufacturers
a fighting chance to compete.
In
addition, educators and their students need to hear the story of
21st Century manufacturing first-hand in order to gain an accurate
view of its place in today’s global economy and the career
opportunities it offers.
The Plan
HIT ‘EM
HARD. HIT ‘EM OFTEN
Individual
16-page Supplements
Content
- Profile
stories featuring 10 area manufacturers
- Aggregate economic metrics of profiled companies
- Graphical documentation of key manufacturing stats
- Hard-hitting essay by a noted regional leader
- Full page “Friends of Manufacturing”© listing ad
Distribution
- Full MiBiz circulation
(12,000+)
- Michigan Governor, House and Senate members
- Area county and major city elected officials & staff
- Area schools and colleges
Compilation
Book
Content
- Profile
stories from all Special Supplements
- Aggregate metrics of all profiled companies
- Graphical documentation of manufacturing stats
- All essays by regional leaders
- All “Friends of Manufacturing”© listing
ads
Distribution
- President
of the United States
- Secretary of Commerce
- UnderSecretary of Manufacturing
- U.S. Congressional leadership
On-line
Manufacturing News & Resources
- www.MM2M.org
— new site dedicated solely to manufacturing in Michigan
- updates
on the MM2M© initiative
- reprints of all MM2M© articles & essays
- news
reports on Michigan manufacturers
- facts, figures, research papers & speeches
- in-depth library of manufacturing links
- shopping cart for MM2M© items
For
more information or to speak to a customer service representative, click here.
How
to participate in the program
There
are many ways you can get involved. The following is an overview
of each program.
Friends
of Manufacturing
Friends Action Plan
Friends Co-Op Advertising Plan
Manufacturer
Package
Profile Underwriter Plan
Friends
of Manufacturing
If you and your company agree that it is worth fighting to preserve
Michigan’s status as a center of world class manufacturing
. . . you need to join the MiBiz Friends of Manufacturing©.
- Members
will be listed by company name on a full page support ad to appear
in MiBiz editions throughout 2004 as well as in a very compelling
series of Manufacturing Special Supplements.
- Members will be listed by company name on a special “Manufacturing
Matters to Michigan”© web site featuring
all materials published in MiBiz.
- Members will receive “Manufacturing Matters to Michigan”© logos to display on company literature, letterheads, print ads
and web sites.
- Members will receive 10 unique “Manufacturing Matters to
Michigan”© car/window decals.
- Members can purchase additional decals as well as a variety of
other items branded with “Manufacturing Matters to Michigan”© slogans.
- Members will receive invitations to all “Manufacturing Matters
to Michigan”© meetings, conferences and
rallys.
Suggested
2004 contribution: $50
For
more information or to speak to a customer service representative, click here.
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Friends
Action Plan
How can you show your company’s ongoing support of
Michigan manufacturers during the course of this important campaign?
- Sign up now to be a MiBiz Friend of Manufacturing.
- Proudly display a MM2M© window sticker in your
office and vehicle window.
- Encourage your employees to display a sticker in their vehicle
window.
- Encourage employees to visit the www.mm2m.org web site for manufacturing
updates.
- Purchase MM2M© branded items for employees, customers
and give-aways (better yet —order your items co-branded
with your company logo).
- Add the MM2M© logo to all your printed materials,
literature and advertising.
- Take advantage of the special MiBiz Friends Co-Op Advertising Plan
For
more information or to speak to a customer service representative, click here.
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Friends
Co-Op Advertising Plan
- Contract with MiBiz for any annual frequency, any size ad.
- Incorporate the MM2M© logo in each ad.
- Receive one (1) additional ad at No Charge for each 4 paid ads
run.
- Receive a side banner ad on www.mm2m.org for one year at No Charge.
For
more information or to speak to a customer service representative, click here.
Top
Manufacturer
Package
- Full
page company profile article with photograph — interviewed
and written by an experienced MiBiz editor. Company will receive
a proof to approve prior to publication in a MM2M© Supplement. Article will also be reprinted on www.mm2m.org.
- Full page Message in MiBiz.
Meaningful quote regarding manufacturing taken from the company
profile will be presented to readers, along with company logo
and product description. Company may provide camera-ready presentation
if preferred.
- Up to 200 copies of the supplement that the company profile appears
in for distribution to employees, customers and/or vendors.
- MM2M© window decals
- License to use the MM2M© logo in ads and company
literature
- Invitations to all meetings, conferences and rallys
- 50% off MiBiz full page rate for any pages placed through 2005. 50% off banner
ad rates for www.mibiz.com and www.mm2m.org through 2005.
For
more information or to speak to a customer service representative, click here.
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Profile
Underwriter Plan
Package includes:
Supplements
- Logo
on supplement covers
- Logo on aggregate economic metrics pages
- Exclusivity by business sector
MiBiz
- Logo in underwriter recognition ads in MiBiz
Internet
- Logo
on www.mm2m.org web site with live link to corporate web site
Friends
of Manufacturing
- Up
to 10 Friends @ N/C
- E-Mail
Updates
- Logo on all e-mail updates sent during 2004 & 2005
For
more information or to speak to a customer service representative, click here.
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