All players on the Meaningful Money Marketplace share the purpose of moving money to meaning, but they all contribute in different ways.

Only if all parties work well together we can achieve maximum impact.

MM2M wants to encourage everyone to create more connections and to work together in order to make more impact.

Generally, we identify four distinct groups of players:

Asset Owners: those who own assets, i.e.:

  • (Ultra) High Net Worth
  • Individuals/families
  • Endowment funds
  • Companies
  • Governments

Beneficiaries: Social Purpose organisations that use the funds for the direct benefit of planet & people, i.e.:

  • CSR companies
  • Social enterprises
  • NGO’s
  • Microfinance institutions
  • Charitable foundations

Asset Managers: those who manage assets, i.e.:

  • Institutional investors
  • Asset Managers who advise asset owners
  • Social Purpose Asset Managers (3rd party)
  • Social Purpose Vehicles owned by Asset Owners

Enablers: Organisations and individuals who inspire, educate, advise, convene, guide and influence Asset Owners and AMs on social purposes, connecting them to beneficiaries, i.e.:

  • Expert advisors
  • Networks
  • Standard-setting bodies
  • Match-makers
  • Consulting firms
  • Government programs

The Meaningful Money Marketplace overview does by no means reflect all the players active in the field, but it attempts to show the diversity and complexity of it.